TOKYO -- The political friction between the U.S. and China over TikTok raises strategic questions for Japanese businesses that use the popular video-sharing app in advertising to young consumers.
Technology
TikTok row pushes companies in Japan into marketing dilemma
Coca-Cola halts posts while Kao and others heed app's assurance on user data
Coca-Cola (Japan) stopped posting new content on TikTok in July after its American parent halted social media activity. (Photo by Kishor on Unsplash)
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