SINGAPORE -- While TikTok aggressively drives into Southeast Asia, its short-form video rival Snapchat is fighting to grow its user base here despite pushback against platforms expanding into social commerce -- the lucrative e-commerce segment of social media.
Technology
TikTok's rise in ASEAN spells trouble for U.S. rival Snapchat
American short-video app's parent works to stay relevant in region with social commerce
In the Asia-Pacific region, TikTok has been downloaded about two billion times, while Snapchat's numbers are about half that. (Nikkei montage/Source photos by Reuters and EPA/Jiji)
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