TikTok Shop aims to double sales in US despite ban threat

Beijing and Washington could seal deal for TikTok's American operations on Friday

20250917 TikTok Shop

TikTok has high hopes for its e-commerce operations in the U.S. despite numerous political headwinds. (Nikkei montage/Source photos by Reuters and TikTok Shop website)

YIFAN YU

PALO ALTO, California -- TikTok Shop, the e-commerce arm of the viral short-video platform, aims to double its revenue in the U.S. this year despite ongoing uncertainties around the app's fate in the country, people familiar with the matter told Nikkei Asia.

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