TOKYO -- TikTok is preparing to launch an e-commerce function in Japan, attracting the interest of sellers hoping to leverage the short-video app's ability to draw eyeballs, as well as ad agencies such as Hakuhodo and Dentsu seeing opportunities to offer support.
Technology
TikTok to launch shopping feature in Japan, taking on Amazon, Rakuten
Rollout as soon as this month could help live commerce model take root
After debuting in the U.S. and Southeast Asia, TikTok Shop is set to arrive in Japan. (Photo by Tomoko Wakasugi)
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