US smartphone market growth slows as India-made devices surge: report

Apple has doubled down on Indian production in response to US tariffs

20250729N Apple India

An Apple Store in Mumbai. India has become the top manufacturing hub for smartphones sold in the U.S. for the first time, research firm Canalys says. © Reuters

(Reuters) -- The United States smartphone market grew just 1% in the second quarter as vendors front-loaded device inventories amid tariff concerns, while supply chain negotiations between China and the United States boosted shipments of Indian-made phones, research firm Canalys said on Monday.

The imposition of U.S. tariffs has prompted smartphone makers to reorganize their supply chains to avoid higher import costs and protect their margins.

China, a major hub for electronics manufacturing, has been targeted by significant tariffs, pushing hardware makers to explore other Asian countries to maintain low production costs.

In response to tariffs, Apple earlier this year sought to make most of its iPhones sold in the United States at factories in India.

However, the move drew criticism from U.S. President Donald Trump, who threatened additional tariffs on the Cupertino-based company if it did not produce domestically.

"India became the leading manufacturing hub for smartphones sold in the U.S. for the very first time in Q2 2025, largely driven by Apple's accelerated supply chain shift to India amid an uncertain trade landscape between the US and China," said Sanyam Chaurasia, Principal Analyst at Canalys.

"The market only grew 1% despite vendors front-loading inventory, indicating tepid demand in an increasingly pressured economic environment and a widening gap between sell-in and sell-through," said Runar Bjorhovde, Senior Analyst at Canalys.

The share of U.S. smartphone shipments assembled in China fell from 61% in the second quarter of 2024 to 25% in the second quarter of 2025.

India picked up most of the decline, with Indian-made smartphone volume growing 240% year-on-year.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.