Vietnamese online retailer Tiki adds insurance in fintech push

Local startup aims to gain ground on rivals Shopee and Lazada

LIEN HOANG, Nikkei staff writer

HO CHI MINH CITY -- Vietnam's Tiki will add AIA insurance to its e-commerce site's offerings, marking a further push into financial services aimed at grabbing market share from bigger rivals Shopee and Lazada.

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