Xiaomi to enter Japan next year at half the price of iPhone

World's No. 4 smartphone maker promises to respect data protection

20191105 Xiaomi phone

Xiaomi founder and CEO Lei Jun introduces the Mi MIX Alpha, a surround display 5G concept smartphone, in Beijing on Sept. 24. © Reuters

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- China's Xiaomi, the world's fourth-largest smartphone maker, is set to enter Japan next year, looking to challenge market leader Apple with high-performance models at lower prices.

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