Rakuten Mobile shutters 20% of stores in bid to reach profit goal

Struggling discount carrier resorts to employee connections for new customers

20230120N Rakuten

Rakuten said it will be closing about 200 of its branches located in post offices like the one above. (Photo courtesy of the company)

SHOKO SAIKI, Nikkei staff writer

TOKYO -- Rakuten Group will shutter 20% of its mobile phone stores, the Japanese technology conglomerate announced Friday, as it scrambles to meet profitability goals for this year.

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