A bicycle made by two: Honda and Muji tie up for China e-bike

Japan automaker enlists minimalist design chain to capture share of growing market

20220715 Muji Honda E-bike

The black-and-white design of the MS01 reflects the simplicity for which Muji has become known. (Source photos by courtesy of Honda, AP and Reuters) 

SHOICHIRO TAGUCHI, Nikkei staff writer

TOKYO -- Two very different icons of corporate Japan have teamed up to exploit surging demand for electric bikes in China, with a new stripped-down vehicle that went on sale this weekend.

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