JAL and Tencent team on marketing to Chinese travelers

Japanese flag carrier to sell flight tickets to WeChat's 1.2bn users

20211119N JAL

Japan Airlines forecasts a consolidated loss of $1.27 billion this fiscal year due to the decline in air traffic. © Reuters

YUTA SHIMONO and AZUSA KAWAKAMI, Nikkei staff writers

TOKYO -- Flag carrier Japan Airlines has partnered with Tencent Holdings to release a WeChat mini-app that will market air trips to Japan to Chinese travelers.

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