Yamaha Motor eyes chip tools in drive beyond motorcycle reliance

Mobility company looks to cutting-edge tech field for third earnings pillar

20250630N Yamaha 1

Yamaha Robotics will produce semiconductor manufacturing equipment. (Yamaha Robotics)

MITSUTOSHI MASUNO

HAMAMATSU, Japan -- Yamaha Motor hopes to turn robotics into a third manufacturing pillar, adding to the land mobility products such as motorcycles and the marine offerings like outboard motors that generate nearly 90% of the Japanese company's sales.

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