$40 gift shop magnets breathe new life into Chinese museums

Intricate, pricey fridge magnets depicting cultural artifacts draw crowds of tourists

20250902N China Museum Gift Shop Magnets 1

Gift shop magnets with intricate layered structures, LED lights and augmented reality features are popular at souvenir shops in China. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI

BEIJING -- Despite growing frugality among Chinese consumers, tourists in the capital are readily splurging on souvenir refrigerator magnets with price tags approaching $40.

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