OITA, Japan -- The company behind Hello Kitty is looking to upgrade a theme park in southwestern Japan into a full-fledged resort, aiming to draw international tourists to an area near some of the country's most popular hot springs.
Travel & Leisure
A Hello Kitty resort in Japan? Sanrio eyes Harmonyland expansion
Theme park operator plans new lodging to bring global fans to Oita prefecture
The popularity of Sanrio characters has gone up domestically and overseas in recent years, increasing visitors to the park. (Photo by Munenori Nakamura)
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