Black Thunder snack maker targets sweet-toothed tourists with factory trips

Company behind popular chocolate bar has opened a new plant in central Japan

Black Thunder Top 2025-05

A long hallway in Yuraku Confectionery's new plant in Japan's Toyohashi offers views onto the production of the company's flagship Black Thunder chocolate bars. (Photos by Namiko Tatsuda) 

NAMIKO TATSUDA

NAGOYA, Japan -- The maker of Japan's popular Black Thunder chocolate bar is aiming to lure sweet-toothed tourists and other guests to a visitor center at its new $70 million plant, offering a behind-the-scenes peek into the creation of the beloved confectionery.

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