Classic Japan hotel lures guests with seasonal Instagrammability

Fujiya Hotel, host to Charlie Chaplin and John Lennon, finds snowy days are a big hit

20250325 fujiya hotel2

Among Japanese, the Fujiya Hotel, which took its name in 1878, is known as the country's first genuine resort hotel. (Photo by Kohga Takeuchi)

KENICHI IKEZAWA

YOKOHAMA, Japan -- After a hiatus of 10 years, long-time hospitality business specialist Akira Ando last June returned to the post of president at the operator of the Fujiya Hotel, Japan's first genuine resort hotel, in the town of Hakone, Kanagawa Prefecture.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.