Foreign tourists in Japan spending more on experiences: white paper

Per-visitor consumption jumps 30% on higher entertainment ticket sales

20240618N tourists in Osaka

Foreign tourists in Japan are spending more on such activities as watching sports or visiting museums. (Photo by Shogo Tamura)

HIROFUMI KANAOKA, Nikkei staff writer

TOKYO -- International travelers to Japan are growing more interested in spending on experiences, such as visiting theme parks and museums, giving rural areas the potential to lure more visitors with special tours, the government says in its latest annual white paper on tourism.

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