Hilton, global hotel groups see future outside Japan's big cities

Foreign visitors show increasing interest in going off the beaten path

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Hilton and other major players are planning to respond to tourism demands in places that were not previously on most travelers' radar. © Reuters

TARO SAEKI and KAI ISHIZAKI, Nikkei staff writers

TOKYO -- Major international hotel groups like Hilton and Marriott are expanding outside major Japanese cities, responding to rising demand from foreign travelers who have seen the country's metropolises before.

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