Hong Kong looks to jumpstart tourism with free plane tickets, vouchers

Public-private campaign launched as city loses crown as world's travel capital

20230215N Hong Kong boat

A ferry sails through Hong Kong's Victoria Harbour. Many tourists have been drawn to the city's unique blend of Chinese culture and British influence. (Photo by Takeshi Kihara)

TAKESHI KIHARA and TARO SAEKI, Nikkei staff writers

HONG KONG/TOKYO -- Once the most popular destination in the world, Hong Kong seeks to revive a tourism industry hobbled by COVID-19 with a public-private campaign that includes free plane tickets and shopping vouchers.

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