IHG adds three Crowne Plaza hotels in Japan in bid to reach smaller cities

U.K. hospitality chain partners with local hotel group to cash in on tourism boom

20240828 IHG Crowne Plaza File Photo

IHG Hotels & Resorts operates 20 Crowne Plaza franchises in Japan together with ANA Holdings. (Photo by Hajime Tsukada)

NANCY ZHENG and YUICHI SHIGA, Nikkei staff writers

TOKYO -- IHG Hotels & Resorts, a U.K.-based hotel chain, announced on Wednesday that it will rebrand three hotels from a local operator in smaller Japanese cities in a bid to add destinations to its hotel network.

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