Japan-bound tourists use social media, pop culture as guides

Visitors flock to sites featured in popular video games, manga, anime

20230804 Hitakatsu port

Hidakatsu Port in northern Tsushima. The island has seen an influx of visitors thanks to the hit samurai action video game "Ghost of Tsushima." © Kyodo

Nikkei staff writers

TOKYO -- In Japan's first summer fully open to international tourism since 2019, a heady mix of social media and love of Japanese pop culture is directing younger visitors to parts of the country not featured in traditional guidebooks, leaving some areas struggling to cope.

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