Japan's growing tourism finds new destination in regions, suburbs

JTB, Airbnb and Muji expand offerings beyond Tokyo, Osaka, Kyoto

Thai tourists take a selfie at the Hitachi Seaside Park in Ibaraki prefecture in April. Foreign visitors are increasingly being lured beyond Japan's main hotspot destinations. (Photo by Naho Kondo)

AKANE OKUTSU and TAMAYO MUTO, Nikkei staff writers

May 26, 2024 15:16 JST

TOKYO -- As more foreign tourists visit Japan, partly drawn by the weak yen, directing them beyond large cities and famous destinations, such as Tokyo, Osaka and Kyoto, is becoming the focus of the nation's tourism sector.