Japan's Hakuba resort tries to avoid skiing into Niseko's rut

Nagano village looks for tourism sweet spot that benefits locals

20240410 hakuba snowboarder

A Dutch snowboarder pauses on a slope at a resort in Hakuba, Nagano. (Photo by Yui Usui)

YUI USUI, Nikkei staff writer

NAGANO, Japan -- Hakuba, a resort village in Nagano prefecture, is booming. In the village, foreign tourists account for about half the skiers and land prices are rising at the fourth-fastest pace in Japan, driven by construction of luxury hotels and other facilities.

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