FRANKFURT, Germany -- Japan's northernmost prefecture of Hokkaido is bolstering efforts to attract more visitors from Europe, holding promotional events in Germany, France and the U.K.
Travel & Leisure
Japan's Hokkaido pitches its nature, culture to European tourists
Travelers from the continent make up less than 2% of foreign visitors to lesser-known island
German travel agents were served Hokkaido cuisine at a recent event held at the official residence of the Japanese consul general in Frankfurt. (Photo by Eiki Hayashi)
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