Japan's Hoshino Resorts to open its first U.S. hot spring hotel

Company looks to make splash abroad amid intensifying competition at home

20241017 Hoshino

Hoshino Resorts CEO Yoshiharu Hoshino points at a sign in Sharon Springs, New York where the company says it will open a Japanese-style hotel with a hot spring in 2028. (Hoshino Resorts)

YUICHI SHIGA, Nikkei staff writer

TOKYO -- Hospitality group Hoshino Resorts will launch a Japanese-style hotel with a hot spring in the U.S. in 2028, the company said on Thursday, turning abroad for opportunities as competition heats up at home.

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