Japan's latest pitch to wealthy tourists: Timeshare designer palaces

A Bathing Ape's Nigo curates Not A Hotel's new villa on Tokyo Bay

20240724_not a hotel irori

Not A Hotel's Irori, a glass-walled villa in a forest near Karuizawa, Nagano prefecture, opened on July 16. (Not A Hotel)

NANCY ZHENG and YUICHI SHIGA , Nikkei staff writers

TOKYO -- A Japanese startup that develops shared second homes is embarking on attracting overseas customers by partnering with world-renowned creatives.

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