Japan's luxury hotel sector expands with Fairmont Tokyo launch

International chain taps into high demand and fastest-rising room rates in Asia

20250701 Fairmont Tokyo1

Omer Acar, CEO of Raffles and Fairmont: He highlighted continuing demand for "distinctive luxury experiences" in Asia at the hotel group's launch of Fairmont Tokyo on July 1. (Nikkei montage/Source photos by Fairmont Tokyo and Yurika Yoneda)

YURIKA YONEDA

TOKYO -- France's Accor is the latest international chain to tap into surging demand for luxury accommodation in Japan after it opened its first hotel in the country under the Fairmont brand on Tuesday.

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