MIYAZAKI, Japan -- Miyazaki prefecture, on Japan's southernmost main island of Kyushu, is leveraging anime and manga for tourism promotion through public-private partnerships. One such initiative is in the mountain-ringed town of Takachiho, nestled in the prefecture's northwest, which is attracting fans from around the world of the popular anime "Oshi No Ko" with a campaign featuring limited-edition merchandise.
Travel & Leisure
Japan's Miyazaki prefecture leverages anime and manga for tourism
Town of Takachiho attracts "Oshi No Ko" pilgrimages from abroad
Takachiho in Miyazaki prefecture, famous for its gorge, became the setting for a hit anime "Oshi No Ko." (Photo by Hiroyuki Yasukawa)
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