Japan's Niseko resort area looks beyond winter sports

Summer mountain biking on ski slopes, corporate retreats aim to build up business year-round

Niseko Summer Top 2025-08

Mountain bikers in Hokkaido's Niseko area ride down a ski slope in summer. (Tokyu Resorts & Stays)

KOTOSE HAMANO

SAPPORO, Japan -- Niseko on Japan's northern main island of Hokkaido is renowned as a destination for winter sports. But moves are underway to make the area an all-year attraction as resorts expand their offerings, including outdoor activities and corporate events.

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