Japan's ski resorts get creative in attracting summer visitors

Level of skiers and snowboarders has plunged to one-sixth of the peak in 1993

20230809 tarp ishiuchi maruyama

The Veranda at Ishiuchi -- the summer name of the Ishiuchi Maruyama Ski Area in Niigata -- now offers tarps for business meetings amid great views. (Photo by Tokuyuki Matsubuchi)

MIYU KAJI and YUI USUI, Nikkei staff writers

TOKYO/NAGANO, Japan -- Ski resort operators in Japan are devising a variety of attractions to lure tourists in the summer as the number of winter skiers and snowboarders keeps falling sharply. Instagrammable sites, including swings and a cafe amid magnificent landscapes, and activities such sliding and sauna bathing are among the various new attractions.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.