Japan's Super Hotel touts net-zero emissions with eye on Gen Z

Chain invests in 'energy-saving luxury' as draw for both guests and staff

20250220N Super Hotel

Super Hotel has used renewable energy and carbon offsets to reduce emissions during stays to virtually zero. (Photo by Katsuyuki Tanimoto)

KATSUYUKI TANIMOTO

OSAKA -- Japan's Super Hotel says it has achieved net-zero carbon emissions across its entire chain of business hotels, hoping to attract environmentally minded young customers as well as staff in a tight labor market.

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