GIFU, Japan/KYOTO/KOBE, Japan -- Sake breweries in Japan's regional areas are focusing on foreign tourists for growth, pulling in travelers with tours and such gimmicks as a tasting room that takes inspiration from arcades.
Travel & Leisure
Japan sake breweries draw foreign visitors with twists on tastings
Adaptations after COVID tourism crash bring new customers as domestic demand shrinks
About a third of people planning to visit Japan say drinking sake is one of the things they are looking forward to the most. (Photo by Atsushi Ooka)
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