Japan travel agencies look abroad for growth as Japanese tourists stay home

JTB, HIS and others tap demand from meetings and events industry

20250424N travel agencies

Foreign visitors to Japan in January-March exceeded 10 million for the first time in one quarter. (Photo by Akira Kodaka)

KEIKO MARUYAMA

TOKYO -- Major Japanese travel agencies are focusing more on demand from overseas, with a weak yen and rising prices keeping Japanese travelers at home even as worldwide travel numbers return to pre-pandemic levels.

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