Japanese homebuilder to welcome overnight guests at model homes

Cleverly Home believes foreign tourists will help it monetize often-empty houses

Cleverly Home Top 2025-10

Cleverly Home will offer this model house in Kisarazu as an Airbnb-style minpaku lodging. (Photos by Rinano Katsu)

RINANO KATSU

CHIBA, Japan -- Japanese custom homebuilder Cleverly Home is set to rent out model homes as private lodgings when no viewing appointments by potential buyers are booked. The company, based in Chiba prefecture, next to Tokyo, intends to monetize these empty houses by hosting foreign tourists and young Japanese not yet interested in buying a house.

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