TOKYO -- Japanese travel agency JTB believes it has found a gateway experience that will lead foreign tourists to more of Japan's traditional performance arts, sumo.
Travel & Leisure
JTB travel agency works to get foreign tourists hooked on sumo
Netflix earns an assist as more foreigners gain an interest in Japanese traditions
Before the pandemic, some baffled foreign tourists would leave the arena while sumo matches were still taking place. JTB is now working to keep newbies engaged as they take in the bouts. (Photo by Suzu Takahashi)
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