Little-visited Japan town partners with a startup to sell souvenirs

Higashiizu bets on its edible specialties tasting so good they convince tourists to visit

Higashiizu Top 2025-04

This unstaffed souvenir shop was set up at Hinanoyakata Park in Higashiizu, Shizuoka prefecture. The automated shop requires buyers to use their smartphones' QR code readers. (Photo by Taro Saeki) 

TARO SAEKI

SHIZUOKA, Japan -- The town office of Higashiizu, along a peninsula southwest of Tokyo well known for its hot springs, has come up with a novel approach to attracting tourists, unstaffed souvenir shops.

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