Luxury liquor shops focused on inbound tourists spread in greater Tokyo

Shop at Narita Airport offers wine worth tens of thousand dollars

Liquor Top 2025-01

"The Liquor" at Narita Airport near Tokyo sells luxury liquor items worth up to tens of thousand dollars. (Photo by Rinano Katsu)

RINANO KATSU

CHIBA, Japan -- Liquor shops specializing in premier beverages, including wine priced at nearly 10 million yen ($64,040), are slowly increasing in the Tokyo Metropolitan area amid booming tourism in Japan. Offering a wide variety of brands, the shops aim to attract not only wealthy drinkers but also gift givers and vintage collectors at airports and tourist destinations.

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