Marriott aims for 100 hotels in Japan by 2024, expanding 30%

U.S. operator looks beyond big cities as tourism recovers from COVID

A Fairfield by Marriott hotel in Tenri, Nara prefecture. The brand in Japan works with local governments to highlight surrounding communities. (Photo by Atsushi Ooka)

TARO SAEKI, Nikkei staff writer

September 6, 2022 00:22 JST

TOKYO -- Marriott International will increase its presence in Japan by 30% to around 100 hotels by the end of 2024, anticipating an upswing in travel driven by a recovering economy and easing COVID-19 border restrictions.