Nozawa Onsen goes beyond winter sports as it lures overseas visitors

The Japanese ski haven aims to add more summer activities to fill in seasonal gaps

Nozawa Top 2024-11

The New Nagasaka Gondola at Nozawa Onsen Ski Resort features transparent floors tailored for summer visitors. (Courtesy of Nozawa Onsen Ski Resort)

YUI USUI, Nikkei staff writer

NAGANO, Japan -- Nozawa Onsen is stepping up its efforts to become an all-year destination for tourists as the Japanese ski village aims to tap the record-breaking surge in the number of overseas visitors to the country.

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