Overtourism in Japan: Kamakura offers ways to manage crowds

Bicycle sharing program catches on as congestion hits visitors and locals alike

Tourists and Residents Bike Kamakura 2024-10

Tourists use a bicycle sharing service to get around the history-rich city of Kamakura, located south of Tokyo. (Photo by Tokuyuki Matsubuchi)

MAMI OSADA, Nikkei staff writer

TOKYO -- The number of overseas visitors to Japan is projected to reach an all-time high of 35 million in 2024. Though benefiting from spending by inbound tourists, Japan is facing acute overtourism challenges, such as traffic congestion, especially at major destinations.

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