Quantity to quality: Tourism on Japan's Sado Island shifts focus

Officials hope interactions with locals leads people to relocate permanently

20230615 SADO ISLAND

Hotel Azuma offers suites with open-air baths overlooking the Sea of Japan.

MIHO SAITO, Nikkei staff writer

NIIGATA, Japan-- Tourism officials on Sado Island in the Sea of Japan are shifting their focus from quantity to quality. The island, part of Niigata Prefecture, is expected to attract more visitors, as a local gold mine is likely to be added to the UNESCO World Heritage list next year.

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