Snack maker Lotte bets on Japan tourism with plan for 20 hotels

Group to draw on decades of experience in South Korea

20250902N Lotte Koala March

At Lotte City Hotel Kinshicho, some rooms are themed around Lotte snack brands like Koala's March. (Lotte City Hotel)

YUME NAMEKATA and ALINE SAUVEGRAIN TANABE

TOKYO -- Japanese-South Korean conglomerate Lotte Holdings announced plans Tuesday to expand its hotel business in Japan, aiming to operate 20 hotels in the country by 2034.

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