COLOMBO -- Sri Lanka is crafting a new tourism strategy, aiming to build on a promising 2023 by honing its advertising message, wooing digital nomads and raising per-traveler revenue. It may even have a chance to capitalize on shifting geopolitical winds amid tensions between neighboring India and the Maldives.
Travel & Leisure
Sri Lanka eyes tourism boom in 2024 via slick ads, digital nomads
India-Maldives spat offers new chance to build on last year's promising results
Tourists walk along Mount Lavinia beach in Colombo. The country aims to significantly increase annual visitor arrivals. © Reuters
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