Tourism-starved Hong Kong giving away half a million plane tickets

Financial hub launches global publicity campaign to repair tarnished image

20230203 Hello HK

Performers dance during "Hello Hong Kong" campaign to promote city tourism in Hong Kong. (Photo by Takeshi Kihara)

FRANCES CHEUNG and PAK YIU, Nikkei staff writer

HONG KONG -- Hong Kong is handing out 500,000 airline tickets to foreign tourists in a global publicity push aimed at rebuilding an image battered by strict virus curbs and crackdowns on civil liberties.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.