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U.S. electric guitar maker Fender picks Japan for first-ever store

Shop featuring hard-rocking brand's new apparel line opens doors this month

Fender's flagship store in Tokyo will sell electric, acoustic and bass guitars, along with equipment such as amplifiers and effects pedals. (Photo courtesy of the company)

TOKYO -- U.S. guitar maker Fender is set to open its first-ever retail store this month in Japan, hoping that its hard-rocking brand will appeal to both music lovers and people who like their style.

Fender Flagship Tokyo will feature the company's new apparel brand, F Is For Fender, as well as a full array of its guitars and a soundproof room for musicians to play "loud."

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