Busan Expo 2030 bid pushes South Korea into PR overdrive

Organizers play up economic gains, but local understanding crucial: experts

RAPHAEL RASHID, Contributing writer

SEOUL -- South Korea's second-largest city, Busan, is going all out to host the World Expo in 2030, mobilizing K-pop sensation BTS as part of a massive campaign to bring the event to the southeastern port city.

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