China banks on 'super golden week' to boost slowing consumption

Officials expect 2.36bn trips over eight-day break, backed by $46m in subsidies

20250930 China October golden week

Tourists climb a dune at Mingsha Mountain in Dunhuang, China, on Oct. 15, 2024. Chinese officials hope this year's holiday travel will boost household spending. © Reuters

CK TAN

TOKYO -- China's extended "super golden week" holidays will kick off Wednesday, with provincial economies hoping to attract hundreds of millions of domestic tourists as they strive to reverse a slowdown in consumer spending.

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