China retail sales growth slows despite longest-ever Singles Day campaigns

October's 2.9% rise, weakest since August 2024, underscores policymakers' challenge

20251114 china consumer

Pedestrians walk on a street near a shopping mall in Beijing on Oct. 19. © Reuters

LORRETTA CHEN and GRACE LI

HONG KONG/TOKYO -- China's retail sales growth slowed for a fifth straight month in October, data showed Friday, just as the country concludes its longest-ever Singles Day sales campaigns across major e-commerce platforms.

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