Incoming Japan business lobby chief surprises with priorities

New Keidanren head puts tech ahead of fiscal issues as Trump changes landscape

20250414N Keidanren

Nippon Life Insurance Chairman Yoshinobu Tsutsui, left, will replace Masakazu Tokura as chairman of Keidanren in May, becoming the lobby's first head from the financial sector. (Photo by Ryo Nemoto)

RYO NEMOTO

TOKYO -- The next head of the Japan Business Federation, or Keidanren, has signaled an unexpected shift in the influential business lobby's priorities as tariffs and other policies pursued by U.S. President Donald Trump add to global uncertainty.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.