Japan's Utsunomiya opens doors to global MICE

The city an hour from Tokyo aims to boost economy with wealthy tourists

Utsunomiya Top 2024-11

Representatives from overseas industry organizations visit the Nikko Kanaya Hotel in the nearby city of Nikko as part of Utsunomiya's MICE promotional tour. (Photo by Haruka Yoshida)

HARUKA YOSHIDA and ATSUSHI KATO, Nikkei staff writers

UTSUNOMIYA, Japan -- Utsunomiya, a city just northeast of Tokyo, wants to be a major destination for global MICE -- meetings, incentives, conferences and exhibitions.

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