UTSUNOMIYA, Japan -- Utsunomiya, a city just northeast of Tokyo, wants to be a major destination for global MICE -- meetings, incentives, conferences and exhibitions.
The city an hour from Tokyo aims to boost economy with wealthy tourists

Representatives from overseas industry organizations visit the Nikko Kanaya Hotel in the nearby city of Nikko as part of Utsunomiya's MICE promotional tour. (Photo by Haruka Yoshida)
UTSUNOMIYA, Japan -- Utsunomiya, a city just northeast of Tokyo, wants to be a major destination for global MICE -- meetings, incentives, conferences and exhibitions.