TAIPEI -- As Taiwan's tourist traffic from mainland China plummets ahead of the island's leadership race, President Tsai Ing-wen has turned to YouTube and other unconventional approaches to draw visitors from Japan and elsewhere.
Meeting YouTube celebrities is one of the unconventional approaches

The mountain town of Jiufen, about an hour's drive from Taipei, is thought by some to be the inspiration for the film "Spirited Away." (Photo courtesy of the Taiwan Tourism Bureau)
TAIPEI -- As Taiwan's tourist traffic from mainland China plummets ahead of the island's leadership race, President Tsai Ing-wen has turned to YouTube and other unconventional approaches to draw visitors from Japan and elsewhere.